É Tudo Verdade / It's All True

For Itaú Cultural, to receive 2018 It‘s All True edition has a double meaning. On one hand, it marks the continuity of the partnership with the festival. The institute and Espaço Itaú de Cinema were part of the exhibition rooms from 1999 to 2007 and from 2016 to the present - this is the third chronological year in which, moreover, the event was sponsored by Itaú Bank.

In contrast, the partnership has been expanded. Itaú Cultural, apart from hosting part of the agenda of the event - Latin American Competition - built its April audio-visual program in collaboration with the festival. For this reason, the institute carries out two activities: a show with national high-lights of the festival‘s history and with the winners of this 23rd edition, among other films; and an online cycle, with selection and presentation by the festival director Amir Labaki, which features five striking women-directed films.

These attractions are part of the new model of film program adopted by the institute this year. Tuesdays are dedicated to cinema, according to a monthly thematic keeper that also covers online exhibitions, courses and debates. In the coming months, the 50th anniversary of May 1968, ethnographic cinema, the universe of animation and Brazilian terror will be discussed, among other cuts.

The expansion of the partnership also has a highlight in the opening of It‘s All True: for the first time, it will be held in the Ibirapuera Auditorium - equipment managed by Itaú Cultural -, in a session for guests.

With these actions, Itaú Cultural continues and reinforces its involvement with the seventh art, which includes Rumos Program, the main activity to encourage the institute’s culture; support for a number of film productions; publications of journalistic and educational videos and texts about this area.

Get to know our collection and follow the program at itaucultural.org.br.

Itaú Cultural